Tuesday, April 23, 2013

The New Chief Marketing Officer at Lax Wax

Mr. Paul M. Gozzo of Jupiter, Florida has been named the new Chief Marketing Officer at Lax Waxadding to his existing role as Director of Sales. A former lacrosse player at Paul M. Gozzo quickly discovered that Lax Wax was the best option for improving his game. He says "I apply Lax Wax to the pocket of my sticks in order to protect them from the elements. Lax Wax, without a doubt, gives me better ball control and elongates the life of my stick!"
Now that Paul M. Gozzo lives in Florida, he can be found spending as much time as possible being active outdoors enjoying the tropical weather that South Florida has to offer. Although he enjoys warm weather activities like fishing and golfing, he can still be found playing indoor ice hockey at least once a week as well as lending a helping hand to others through serving the community.
Lax Wax was developed by actual lacrosse players to create the best wax for lacrosse sticks. Lax Wax uses a twist up applicator to easily distribute wax to the pockets, sidewalls, and shooters of lacrosse sticks. Lax Wax makes it easier to control the ball, and increases release velocity.
Since joining Lax Wax in March, Paul M. Gozzo has been instrumental in adding relationships with retail lacrosse stores throughout the United States bringing the total number of retail stores currently selling Lax Wax to over 50, well on the way to the company goal of 100 in 2013. Recently, Paul assisted in negotiating a promotional deal with the Boston Cannons professional lacrosse team. Gozzo is looking forward to adding other positive marketing relationships moving forward as well as establishing a presence at select lacrosse camps and tournaments this summer.
For up to date information on Paul M. Gozzo and his new role as Director of Sales and Chief Marketing Officer at Lax Wax, follow him on Twitter and Facebook.

The original press release for this article can be found at: http://pitch.pe/116YATn

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